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The United States has always fancied itself a nation apart—“exceptional” in its values, traditions, and way of life. For most of the country’s history, ideas about what made America distinctive generally were framed in terms of a liberal idealism rooted in the thought of John Locke and articulated by Jefferson, Madison, and other Founders. While some commentators also observed that the United States was a land of plenty, it wasn’t until the mid-twentieth century that material abundance emerged as the principal standard of American “greatness,” as measured by a host of new economic indicators.
Beginning in earnest in the wake of World War II, opinion-shapers in politics, business, academia, the media, the schools, and public diplomacy gloried in the nation’s booming economy. Where “plenty” had once been a largely abstract concept, it was now quantifiable, thanks to new national income accounting and other economic data collection and analysis techniques. One could tally up production and consumption of an ever-expanding cornucopia of goods and services that made up the gross national product (GNP), the king of postwar statistics. American preeminence and American identity were increasingly linked with this measurable prosperity, presented in the language of a newly influential economics profession.
In Measuring America, Andrew L. Yarrow explores this history, telling two parallel, interlocking stories—of how economic ideas came to have vastly greater influence on American culture after World War II, and how those ideas dovetailed with a growing belief that the meaning and value of the United States resided in its material output. How and why this new way of “measuring America” developed, how it was expressed, and what it has meant and means for Americans today are the subject of this well-researched and insightful book.
- Sales Rank: #1886398 in eBooks
- Published on: 2013-01-31
- Released on: 2013-01-31
- Format: Kindle eBook
Review
"Yarrow believes American culture is malleable, and in the last chapter he calls on contemporary reformers to recognize the importance of the idea of national identity, as. did Dwight D. Eisenhower and the Ad Council, but to do so in a way that would draw "from the deeper wells of our political and spiritual traditions" I applaud Yarrow's invocation of history and hope that his superb book wins both wide readership and influence."--Journal of American History (Dec. 2011)
"This richly researched and lively study is a major contribution to the history of economics and the history of postwar American policy making." -- Journal of Social History (Fall 2012) "[In] Yarrow's valuable addition to the history of the postwar United States" . . . [he] argues that discussions of growth in the postwar era has a significantly different character."-- American Historical Review (June 2012) "The United States after World War II increasingly saw itself as the world's greatest because of its measurably booming economy rather than its political ideals, its natural beauty, or its people, , , .Andrew L. Yarrow explains this persuasively in a fascinating new book, Measuring America: How Economic Growth Came to Define American Greatness in the Late Twentieth Century."--Fortune/CNN Money (Feb. 17, 2011).
About the Author
Andrew L. Yarrow is vice president and Washington director of Public Agenda and author of 'Forgive Us Our Debts: America s Public Debt Crisis and How It Affects All Americans'. He teaches U.S. history at American University.
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